The Rise of Refined Oils and Their Hidden Dangers

In recent times, refined oils have become commonplace in our kitchens. However, the refining process strips oils of their natural benefits:

• High-temperature processing destroys essential nutrients
• Chemical additives like phosphoric acid and calcium hypochlorite extend shelf life but compromise health benefits
• Bleaching and deodorizing remove natural flavors and aromas

Health Alert: Regular consumption of refined oils has been linked to increased inflammation in the body, potentially contributing to chronic diseases like heart disease and diabetes. A study published in the Journal of Nutrition (2019) found that individuals who consumed high amounts of refined oils had a 19% higher risk of cardiovascular issues compared to those who primarily used cold-pressed oils.

Why Choose Cold-Pressed Oils?

1. Nutrient-Rich: Retains natural antioxidants and vitamins
2. Heart-Healthy: Free from trans fats and rich in essential fatty acids
3. Immune-Boosting: High in oleic acid, supporting your body’s defense system
4. Authentic Flavor: Preserves the natural aroma and taste of the source seeds or nuts
5. Economical: More viscous nature means you use up to 25% less oil in cooking

Kesarbaug’s Commitment to Tradition and Health

At Kesarbaug, we’re reviving the ‘Kachhi Ghani’ method, modernized for today’s standards:

• We use high-quality seeds and nuts
• Our extraction process is hygienic and efficient
• We offer a variety of oils: groundnut, safflower, mustard, sunflower, and coconut

Let’s Debunk Some Myths About Cold-Pressed and Wood-Pressed Oils!

Think you know everything about traditional oil extraction methods? Let’s separate fact from fiction:

Myth: Cold-pressed and wood-pressed oils aren’t suitable for deep frying.
Fact: Most Indian cooking rarely exceeds 150°C, well below the smoke point of these oils (160°C), making them safe for typical frying.

Myth: These traditional oils have a shorter shelf life.
Fact: While it’s true they don’t last as long as refined oils, cold-pressed and wood-pressed oils can stay fresh for 6-12 months when stored properly in a cool, dark place.

Myth: Cold-pressed and wood-pressed oils are too expensive for everyday use.
Fact: Though the initial cost may be higher, you use less due to their concentrated flavor and nutritional density. Plus, the potential long-term health benefits make them a wise investment.

Myth: All traditionally pressed oils taste strong and can overpower dishes.
Fact: While some oils like sesame or mustard have distinctive flavors, others like cold-pressed sunflower or wood-pressed groundnut oil have a mild, nutty taste that complements rather than overpowers food.

Myth: These traditional oils don’t have any significant health benefits over refined oils. Fact: Cold-pressed and wood-pressed oils retain natural antioxidants, vitamins, and minerals that are often destroyed in the refining process, offering numerous health benefits including better heart health and improved nutrient absorption.

Understanding these facts can help you make an informed decision about incorporating these traditional, healthier oils into your daily cooking routine.

Beyond Cooking: Supporting Local Communities

By choosing cold-pressed oils, you’re not just making a healthy choice for your family. You’re also supporting small rural businesses involved in traditional oil extraction.

Make the switch to Kesarbaug’s cold-pressed oils today. Your body, taste buds, and local communities will thank you!